H&M announced today that they're going to be offering online ecommerce. OMGREALLYWOW
No, seriously H&M you are really really late to this party.
India's big box stores are getting online before you.
"Things are changing very quickly. Especially with the ability to shop on smartphone apps, you have to be online to take part today," said Nils Vinge, aka Captain Obvious, H&M's head of investor relations.
Seriously, not being online is as outdated as jokes about Captain Obvious.